Sales Enablement

What is Sales Enablement?

At Williams 6, we define Sales Enablement as the alignment of strategic revenue initiatives to sales execution. Our approach is to connect your front line sales representatives to your organization’s key players, subject matter experts and selling assets.

It’s about aligning all of the resources in your company so that the right information, tools, and people can be delivered in a way that is relevant to each unique selling situation.
Measuring Maturity.

To guide companies in identifying their sales execution gap, Williams 6 has created an assessment that measures each organization’s maturity. Our maturity assessment evaluates critical elements so that you can pinpoint specific areas for improvement, and define a clear path for future success.

Critical Elements

Critical elements required for an effective Sales Enablement process include:

  • Strategic Plan
  • Corporate Branding
  • Value Proposition
  • Sales Collateral
  • Website
  • Social Media Strategy
  • Lead Generation / Validation Process
  • Pipeline Management Process
  • Organizational Structure
  • Sales Training
  • Compensation Programs

The Williams 6 Difference

  • Williams 6 resources are experienced and proven sales professionals.
  • We are accomplished in both direct sales and as sales managers.
  • We take a collaborative approach when evaluating and designing your Sales Enablement process.
  • We offer practical tools and processes that support your business objectives.
Contact us to discuss your business challenges and our proven solutions