Firstronic/Maxway Joint Venture

/ June 29th, 2013 / Comments Off on Firstronic/Maxway Joint Venture

Firstronic LLC Forms China-Based Joint Venture with Maxway Technology Co. Ltd.

Maxtronic-LogoGrand Rapids, MI–Firstronic LLC and Maxway Technology Co., Ltd. have formed a joint venture known as Maxtronic in Shezhen, PRC.

Initially, the JV and its production operations will be housed in Maxway Technology’s Shenzhen manufacturing operation.

The new JV gives Firstronic a scalable manufacturing footprint in China and provides Maxway Technology with a partner who can provide similar geographic reach for projects that must be built in the U.S. or Europe. We chose to partner with Maxway, because our company strengths complement each other well and we are similar in size and market focus. Both of our companies are heavily focused on the automotive market and expansion via JV provides a cost effective way to address the need to have a one-stop shop approach to that market,” said John Sammut, Firstronic’s CEO.

We are proud to have Firstronic as our JV partner,” said David Guo, Maxway’s general manager. “We are confident that Firstronic’s demonstrated performance in the automotive and industrial markets combined with their strong business development processes will generate significant opportunities for the JV.

Both companies utilize similar operations which incorporate synchronous flow manufacturing to provide medium volume customers with minimal production cycle times and schedule flexibility. The JV will incorporate the Lean manufacturing approach, as well. The JV will also capitalize on the companies’ complementary purchasing strategies and synergies. Firstronic has more depth and greater strength in utilizing distribution partners, while Maxway is strong in the sourcing of tooling, test fixtures and equipment, plastic injection mold tools and components, PCBs, and other custom parts. Williams 6 Enterprises, a St. Petersburg, FL-based Limited Liability Corporation, facilitated the JV.

I am excited to see Firstronic and Maxway formalizing this relationship,” said Andrew Williams, president of Williams 6. “Independently both companies have strong capabilities. Combined they offer a formidable value proposition for customers requiring a global footprint.

About Firstronic LLC

Firstronic LLC ( provides advanced electronics manufacturing services and optimized supply chain solutions for companies in a wide range of industries including automotive, industrial and medical device. Headquartered in Grand Rapids, MI, Firstronic has a 35,000 square foot facility, state-of-the-art equipment and a seasoned management team with an average tenure of 20 years. Firstronic is registered to ISO 9001:2008 and ISO/TS 16949.

About Maxway Technology Co., Ltd

Established in 1999 and based in Shenzhen, China, Maxway Technology Co., Ltd ( is a full-service contract electronic manufacturing company which offers complete solutions for turnkey printed circuit board assembly (PCBA), subsystem and system assembly, and order fulfillment. Facility area is approximately 7,700 square meters. Maxway is registered to ISO 9001:2008, ISO/TS16949 and ISO 13485:2003.

About Williams 6

Williams 6 Enterprises LLC ( provides emerging and middle market electronics companies with the best available electronics manufacturing solutions. Our EMS partners provide focus, flexibility and solutions, across the complete life cycle of your product.


John Sammut, CEO
Tel: (248) 330-7558